By the time your child turns 12, only six summers remain before they set out on their own path. It’s more than a number. It’s a reminder of how quickly the years pass, how easily moments slip by while life keeps you busy.

This holiday season, we want to help you slow down and make those moments count. Moments That Matter is a campaign built around simple adventures, shared time, and real connection. Each post will feature ideas for families to spend time together, whether outdoors or at home, because this time of year isn’t about what’s under the tree. It’s about the moments you build around it.

It’s no secret that modern life keeps families moving faster than ever. Work schedules, school calendars, practices, and screens all compete for the same few quiet hours you actually get together. No wonder so many parents feel like they’re missing something.

Recent studies show that 78–83% of parents wish they had more quality time with their children. And the reality hits harder when you learn that nearly 75% of all parent-child time happens before a child turns 12. For families with Scouts, that number isn’t just data—it’s personal. These are the years when confidence, curiosity, and independence begin to take shape.

The Christmas season gives families a rare chance to change the rhythm. The pace slows just enough to make room for something different: a hike instead of a shopping trip, a night around the fire instead of a night in front of the TV, or a shared project that reminds everyone what teamwork feels like. These small shifts become the stories your Scout will carry for life.

ScoutShop.org exists for moments like this. We’re not just a store that sells gear. We’re the home of Scouting America—the place where values like leadership, curiosity, and family connection are part of everything we offer.

We believe adventure should be simple to start. That’s why each week you’ll find new, ready-to-go ideas designed to spark connection. We’ve done the planning, so you can do the living:

• Adventure ideas you can share in a single evening or stretch into a full weekend.

• Curated gear lists built around each idea so you can prepare quickly, confidently, and save while you do it.

• Stories and inspiration from Scouting families who are proving that adventure doesn’t have to wait for the perfect moment.

Every purchase supports the Scouting mission and helps more families create time for what matters most. When you shop with Scout Shop, you’re investing in something bigger than gear—you’re investing in shared memories that build stronger families and stronger Scouts.

We want to see how your family is spending this Christmas season together. Whether it’s a snowy hike, a backyard campfire, or a quick escape from screens and schedules, capture your moment and share it.

Tag us @ScoutShopBSA and use #MomentsThatMatter for a chance to win a $100 Scout Shop Gift Card. We’ll feature our favorite stories all season long to inspire other families to do the same.

Because the most meaningful gifts aren’t found under a tree. They’re the moments you choose to make—together.